Three founders.
One thesis.
Pinpoint is built in Miami by three founders who ran agencies together, sold and marketed for more than a hundred businesses, and moved here together to build the intelligence layer for sales teams. Dealerships first, every sales team next.
Emre Benian
Co-founder and CTO
Founder of benian.ai. Implemented AI for more than ten businesses before Pinpoint. Industrial engineering, University of Illinois Urbana-Champaign.
Deniz Göçek
Co-founder and CEO
More than five years in sales. Co-founder of Deep Sea Media, where he managed clients for more than a hundred businesses. Runs sales and the first dealerships.
Derin Göçek
Co-founder and CMO
Performance marketer. Co-founder of Deep Sea Media, where his campaigns generated more than two million dollars in client revenue. Runs marketing.
The thesis
Every tool a sales team uses owns one piece of the sale. Conversation intelligence scores one channel and stops at a dashboard. Channel tools run a phone system or a sequence. Systems of record store what a human typed, and are bolting agents on top. Nobody sits on top of every channel and the record, understands the whole sale, and acts.
One channel, one job
A call scorer, a texting app, a dialer, a CRM. Each sees a fragment, so the manager reconstructs the customer's story by hand, from memory, after the fact.
Every channel, plus the record
Pinpoint sees every call, text and email and the CRM record, and keeps one understanding of each customer and each rep, with the evidence behind every line.
Records what happened
Dashboards and CRMs describe the past. Insight lands in a report and waits for someone to act on it.
Understands the whole sale, then acts
The platform proposes the next step, runs the follow-up a manager approves, trains reps against AI customers, and answers the calls the team missed, always inside the permissions the store sets.
What Palantir is to operations and Insider is to marketing, Pinpoint is to sales.
Why dealerships first
Car dealerships are the first vertical, not the destination. The pain is acute: missed calls, appointments that never confirm, follow-up that slips, and a CRM that rarely matches the call. The sales cycle is short, calls are already recorded, and the buyer can be reached by walking into the store. That makes dealerships the right place to prove the platform before every business that sells by phone, text and email, and then customer service.
How we work
- Evidence first. Every observation links to the moment in the recording or the message. A signal points to something worth reviewing; it never establishes a lost sale, an attended appointment or revenue on its own.
- Permissions before actions. The AI layer never acts outside the approvals and permissions a dealership configures at onboarding. Inbound voice agents answer only missed calls; outbound calls are drafted by the AI and sent only when a manager approves them.
- Reps are developed, not ranked. Observations concern conversations, not employee scores. Training with AI customers is separate from real customer conversations and metrics.
- Data stays yours. Calls and texts are hosted and processed in the United States, expire thirty days after they arrive, and are never used to train AI models. Everything shown on this website is synthetic.
The company
- Legal name
- Pinpoint Sales, LLC
- Where
- Miami, Florida
- What
- Sales intelligence platform for car dealerships
- Founded
- 2026
- Name
- The name Pinpoint is shared with unrelated products. This is Pinpoint, the sales intelligence platform, at usepinpoint.ai.
- Contact
- Book a walkthrough
See Pinpoint on your own dealership's calls and texts.
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