Price objection
A customer’s stated resistance on price, which often stands in for a different concern such as trade value or payment.
A price objection can mean several different things: the payment does not fit, the trade allowance feels low, the customer has seen a competing advertised figure, or price is simply the easiest thing to push back on.
Handled on the phone, the goal is usually to understand which of those it is and move toward a visit, rather than to negotiate blind.
Why it matters for a sales manager
Price is where most phone calls end, and it is where the second appointment ask belongs. A call that reaches a price objection and stops there is a conversation that never found out what the customer actually needed.
See how Pinpoint marks these moments on your own calls and texts.
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