Spouse objection
A customer deferring a decision until they speak with a partner or another person involved in the purchase.
Use this definition in team training or when clarifying a sales note.
Definition
This objection sounds like a delay and is often a piece of information. Large purchases are commonly joint decisions, so a customer saying they need to talk to their spouse may be describing how the decision is actually made.
The productive response is to ask early who else is part of the decision, and then to set the appointment for a time when both people can attend.
Why it matters
Discovering the second decision maker at the end of a call produces a stall. Discovering it in the first few minutes produces a better appointment, because the meeting is scheduled around a time when everyone who has to agree can be present.