Equity mining

Equity mining tools review a store’s customer base and loan data to find owners who may be in a strong position to trade: a payoff below current market value, a lease nearing its end, or a term far enough along that a newer vehicle could carry a similar payment.

The output is a call list, which still has to be worked by a person who can explain the situation clearly.

Why it matters for a sales manager

Equity lists produce outbound calls to people who already bought from you, which is usually a better conversation than a cold lead. The quality of those calls decides everything, since an unclear pitch about payment savings sounds like a telemarketing script.