Spouse or co-buyer
The second person involved in the decision, who may also need to be on the paperwork.
Use this definition in team training or when clarifying a sales note.
Definition
Large purchases are often joint decisions, and sometimes joint obligations. A spouse, a partner, a parent or a business partner may be the one who has to agree, the one who will actually use what is being bought, or the one whose credit or signature makes the deal work.
Finding out early changes both the appointment and the deal. The meeting gets scheduled when both people can attend, the presentation covers what the other person cares about, and nobody is surprised at signing by a second name that changes the approval.
Why it matters
The question costs one sentence on the first call and saves a category of stall that nobody can close around. It also makes the appointment stronger, since a time chosen so both people can come is a time the customer has actually thought about, rather than a slot agreed to in order to end the call.