Show rate
The share of set appointments that actually happen, calculated as appointments shown divided by appointments set.
Use this definition in team training or when clarifying a sales note.
Definition
Show rate measures how many booked meetings take place: the customer joins the video call, picks up for the scheduled consultation or is home for the estimate. Count the customer rather than the booking: a customer who reschedules once and then shows up is one appointment that showed, not two.
Show rate should be published next to set rate for each rep. A high set rate with a low show rate usually means appointments are being agreed to rather than genuinely set, with vague times and no named person expecting the customer.
Why it matters
Show rate is the quality check on set rate. Without it, a manager who pushes for more appointments will get more appointments and no more meetings. It also points directly at a process you can fix: how specific the time was, the reason to meet and the confirmation sequence.