No-show recovery
The contact made right after a missed appointment, while the customer still remembers agreeing to meet.
Use this definition in team training or when clarifying a sales note.
Definition
Recovery starts almost immediately. The first attempt is a call shortly after the missed time, with a reason that is not an accusation: checking whether something came up, confirming the time is still being held for them. If nobody answers, a short text follows and a second attempt goes out later the same day.
The goal is one thing only, which is a new specific time. A recovery contact that ends with the customer saying they will call back has restarted nothing. Offer two times, the way the original appointment should have been set.
Why it matters
A no-show is not a rejection. Something usually got in the way, and the customer often feels a small obligation for an hour or two afterward, which is the best contact window you will get with them all week. Teams that treat missed appointments as dead leads throw away customers who told you exactly what they wanted and when they could meet.