Commitment (in a sales conversation)
Something a person agrees to do next, stated clearly enough that both sides would describe it the same way afterward.
Use this definition in team training or when clarifying a sales note.
Definition
A commitment is an agreement inside a conversation, and it can come from either side. The customer commits when they agree to a video call on Thursday at six with a named rep. The rep commits when they promise a written quote by the end of the day, or a call the moment the paperwork comes back.
Soft agreement is not commitment. A customer saying they will probably call back this weekend and a rep saying they will get back to you both sound cooperative, and neither creates an obligation anyone can check. A commitment has an owner, a time and a specific thing being done.
Why it matters
Most follow-up failures start as a commitment nobody wrote down. If you review conversations for commitments made in both directions, you get two lists worth having: what customers agreed to, which tells you where the next meetings are, and what your team promised, which tells you what is about to go wrong if nobody keeps it.