Call scoring
Judging a sales call against a written standard, ideally as observable pass or fail items rather than a subjective rating.
Use this definition in team training or when clarifying a sales note.
Definition
Call scoring applies a scorecard to a conversation: was the phone answered by name, was a callback number captured, was an appointment asked for with specific times, was the next step recorded. Binary items work better than a numeric scale, because a pass or fail can be defended with a timestamp.
Scoring is only as consistent as the people doing it, which is why teams that rely on it calibrate their scorers periodically against the same recordings.
Why it matters
A scorecard turns coaching from opinion into a shared standard. Without one, every manager grades by personal taste and the rep hears three different versions of what a good call is, which is the same as hearing none.