Buying signal
Something a customer says or does that shows real purchase interest, such as asking about availability, price, timing or how to get started.
Use this definition in team training or when clarifying a sales note.
Definition
A buying signal is a statement or question that reveals intent rather than curiosity. Common examples on the phone: asking whether a plan is still available, what it would cost each month or what happens to their current contract, naming a date they need it by, asking to meet this week, or asking what paperwork approval takes.
Signals are cues to act, not conclusions. They tell a manager which conversations deserve a second look and which customers deserve a call back today.
Why it matters
The most expensive pattern on any sales team is a customer who gave a clear signal and was never asked for the next step. Finding those conversations is usually cheaper than buying more leads, because the lead was already paid for and the customer already volunteered their interest.