Appointment show
A set appointment that actually happened, counted once against the customer rather than the booking.
Use this definition in team training or when clarifying a sales note.
Definition
An appointment show is the meeting taking place. Counting it sounds simple and rarely is: a customer who reschedules twice and then shows up is one show, a customer who joins on a different day without telling anyone is usually still credited, and a customer met by someone other than the rep they booked with still showed.
Teams that count shows loosely, by marking anyone who met with anyone that week against an open appointment, lose the ability to tell whether their appointments are real. Write the rule down once and apply it to every source.
Why it matters
Shows are the only sales meetings your team can create on purpose, which makes them the number worth protecting from creative counting. A set rate that climbs while shows stay flat is not improvement, it is softer appointments, and the sooner you can see that in the two numbers side by side, the less time you spend celebrating something that is not happening.