Appointment confirmation
The contact made before a scheduled meeting to reinforce the time, the person and the reason for meeting.
Use this definition in team training or when clarifying a sales note.
Definition
Confirmation is the sequence between setting an appointment and the meeting itself: a read-back at the end of the call that set it, a text within minutes from the person the customer will meet, a message the day before with the details and anything to prepare, and a short live call a few hours ahead.
The strongest confirmations add something rather than requesting reassurance, since asking whether the customer is still coming invites a cancellation.
Why it matters
Confirmation is the cheapest lever on show rate available to any team. It requires no additional leads and no additional advertising, only a sequence that someone actually runs, and it doubles as preparation so the meeting starts well.