PVR (per vehicle retailed)

PVR is total gross divided by units retailed in a period. Because stores differ on whether PVR means front-end only, back-end only or combined, and on what costs are included, the label alone does not tell you what is being measured.

PVR is most useful compared against the same store over time rather than across different dealerships or groups.

Why it matters for a sales manager

PVR is the counterweight to volume. Any store can move more units by giving away more gross, so PVR is the number that tells a general manager whether growth is real. It also puts a price on process failures that cost a few hundred dollars per deal.