Text compliance checker.
Paste a follow-up text and see which of the eight parts that get a reply and stay inside the texting rules are there, then let the assistant rewrite it to pass.
Rewrite it to pass.
The assistant rewrites the text in the checker so it passes every check, and says what it changed and why the customer will answer.
Sent to the assistant to answer and not stored. Leave out customer names and numbers. Replies can be wrong; read them before you act.
The eight parts, and why each one matters
- Says who is texting and from where. A customer who cannot tell which store or person is texting deletes it, and federal rules require a commercial text to identify the business.
- Refers to something the customer asked about. A text that continues the customer's own conversation reads as service; one that does not reads as marketing and needs express written consent.
- Asks one question at most. Two questions get no answer. One question the customer can answer with a word gets a reply.
- Proposes a specific next step. A day and a time, or a vehicle set aside, gives the customer something to say yes to.
- Quotes no price, payment or trade value. A number in writing becomes the ceiling of the negotiation and the reason to skip the visit; it also invites comparison shopping by screenshot.
- Gives an easy way out. A reply of STOP must end the messages, and a customer who sees a way out is more likely to stay in.
- Fits in two segments or fewer. Long texts arrive as several bubbles, out of order on some phones, and read like a script.
- No all-caps urgency. Capital letters and exclamation points are the signature of spam filters and of customers' patience running out.
Sources
Questions about texting customers
Something else? Ask on a walkthrough.
Who is texting and from which store, a reference to what the customer asked about, at most one question, a specific next step, no price or payment or trade value in writing, an easy way out, and a length that arrives as one or two bubbles. The checker reads a text for each of those.
A customer who gave a mobile number while asking about their own visit or vehicle has consented to texts about that visit. Marketing texts need prior express written consent, and a STOP reply must end the messages. General information, not legal advice.
Federal telemarketing rules set 8 a.m. to 9 p.m. in the customer’s local time for calls, several states are stricter, and most stores apply the same window to texts. The checker cannot see the clock, so keep the window in the texting policy.
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