Pinpoint

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Text follow-up composer.

Pick the situation, add the names and the time, and get two texts that keep the next step alive: short, one question, a way out.

Hi Trevor, this is Danny at Brightline Toyota. I am holding Saturday at 12:30 for you to see the Corolla Cross. Can you confirm you are coming, or should I move it?

150 characters

Hi Trevor, Danny here at Brightline Toyota. The Corolla Cross is set aside for Saturday at 12:30. Still good for you? If not, tell me a better time and I will move it.

163 characters, over one segment
  • One message, one question, a way out.
  • Name, rep and store, so the customer knows who is texting.
  • A held time or a vehicle set aside, so there is something to confirm.
  • No pressure words and no price in the first text.

Examples use synthetic names. Runs in your browser; nothing is sent anywhere.

Questions about follow-up texts

What should a dealership follow-up text contain?

The customer's first name, the rep's name and the store, one specific proposal such as a held time or a vehicle set aside, and one question the customer can answer with a word. It should fit in one message and give the customer a way out.

How soon after a call should the text go out?

Before the customer forgets the call. A confirmation text right after the call, and a reminder the morning of the appointment, are the two that matter most.

Do customers need to consent to texts?

A customer who gave a mobile number and asked to be texted has usually consented to texts about their own visit. Marketing texts need express consent and an opt-out. This is general information, not legal advice.

See how Pinpoint marks these moments on your own calls and texts.

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